Reach MRR of $250,000
In 2025, we as a company will be focusing on the following objectives:
Increase recurring revenue
Improve the quality of our sales approach
Improve our testing process
Improve our brand presence
Research and increase customer satisfaction
Objective: Increase recurring revenue
Owners: @Everyone
Key results:
Reach MRR of $250,000
Increase average subscription size to $300/month
Reduce monthly churn rate to less than 2%
Objective: Improve the quality of our sales approach
Owner: @Maria
Key results:
Call all new sales qualified leads within the first 24 hours
Document best practices for our sales process.
Have all account managers listen in to 15+ recorded product demos
Objective: Improve our testing process
Owner: @Nico
Key results:
Conduct a security assessment of our codebase
Fix at least 100 bugs and open issues in old code not reviewed in the past 6 months
Increase unit test coverage to 80% of code
Objective: Increase our brand presence
Owner: @Ali
Key results:
Plan campaigns in collaboration with 3+ industry influencers
Get mentioned in 5+ top media publications
Grow our social media following on Twitter and Facebook by 100+%
Objective: Research and increase customer satisfaction
Owner: @Antoine
Key results:
Collect 500+ new survey responses to our satisfaction survey
Exceed NPS of 8.0
Conduct 30+ phone interviews and collect qualitative data from recently churned customers.